Modern man lives in a flood of information. Nevertheless, many people are thirsty for real information. Why? Isn't it because information comes to life only when it is connected to the person who needs it? Modern people living in a society where travel is routine and online 24 hours a day are no exception.

K-Style Hub, which opened on April 11, is a new style hub that can show Korean taste and fashion to both Koreans and foreigners. Experience of Korean food and Korean culture, as well as travel information on every corner of Korea, the best veteran travel experts in Korea provides one-on-one travel counseling services.

K-Style Hub, located in the office building of Seoul Tourism Organization, Jung-gu, Seoul, consists of 1,300 pyeong of space on four floors. On the second floor, you can get information on Hallyu and medical tourism, as well as travel information in every corner of Korea. Provide tourism information using Korea's advanced information and communication technology (ICT). If you miss the analog information, you can consult the information desk.

If you are familiar with digital media, you can use digital kiosks, tablets, etc. to get the information, and you can also enjoy the information of the destinations taken by drones.

In addition, you can experience Korea's travel destinations right in front of you at the Oculus Experience Center using Virtual Reality (VR), as well as the lively photography corner with Hallyu stars such as Psy using Augmented Reality (AR).

You can also enjoy skiing at the Pyeongchang Olympic Ski Jump, which will be held in Gangwon-do in 2018. If you can tolerate some dizziness, like a real ride.

Take the escalator to the third floor. Korean Food Experience Center is located. It is also a space to learn about Korean food and food culture through Korean seasons and customs using Korean ICT technology. Along the entrance walls built with traditional Korean timber stacking methods, our seasonal foods printed on Korean traditional grate doors and windows are neat and stylish.

In the air at the far end of the 24 seasons passage, you can hear a drop of water dropping onto the pottery head and its waveform is projected on the wall. It is a moment when water, the source of life, which is so common and never felt its presence, feels mysteriously.

You can then touch the various cereals, beans and spices in Korea and smell them with your nose. Behind the experience table, Jangdogdae brings back memories of Jangdogok that you played while playing hide-and-seek as a child. The voice yelling, "Hide it, I see your hair," wanders in my ears.

On the other hand, three kimono cubes are placed in the middle of the exhibition hall.

In the first cube, it is an experience space where you can open our seasonal ingredients one by one as you open the medicine cabinet drawer. The chest of drawers filled with harvested seasonal ingredients resembles our traditional barn. Next to it is a scarecrow hologram, standing alone in an empty rice paddy after an autumn harvest.

In the second cube, you can turn the handle by hand and read the book about Korean food, and the 9-sided Korean plate on our lacquer plate is round and round, and next to it is a modernization symbolizing harmony and balance of Korean food. There is a traditional Hansang experience corner. Again, turn the handle to line up the colors underneath the food, and the four foods are neatly laid out on a wide plate. It is a modernized Korean style dress considering balanced color and balanced nutrients and calories.

The final cube is a fixture symbolizing the value of convergence, one of the characteristics of Korean food. We show the charm of our bibimbap, that is, the beauty of fusion, which makes good use of the characteristics of unique ingredients while mixing and blending together to create a new taste through a work that sublimates various ingredients into artistic beauty.

Arirang resonates from the left side, and images form on 96 caps. Various patterns of Korean food and various foods that accompany them are projected, and the four seasons of Korea are depicted in ink paintings on the wall and over the fence. Korea's advanced ICT convergence technology utilizes our traditional Onggi to create beautiful works of art.

Let's go up one floor again. The courtyard surrounded by elegant hanok looks quiet. It is a Korean food experience center.

Here you can taste the representative foods of Korea. You can buy food made from rice and beans, North Korean food, and various types of rice cakes and desserts in Korea.

At the Korean Food Center, 40 people can simultaneously experience Korean cuisine. In addition to our court food, Jongga food, temple food, Kimchi and Bulgogi, various cultural experiences can be arranged through reservation.

It is a space where master classes for famous chefs at home and abroad, as well as beginners, can easily make Korean food.

In addition to Korean cultural products, such as food and crafts, products from various fields created by small and medium-sized venture companies in Korea can be purchased at one place. In the middle of the store, works of hanbok that express the beauty of our hanbok are displayed, and next to it are various hanbok products that can be worn in real life.

The newly opened K-Style Hub is creating a new paradigm of exhibition culture by combining the world's best ICT technology with our culture.

In terms of design, it is a new landmark of Korean tourism that shows the excellence of our culture and art through beautiful harmony of black and white.

K-Style Hub
http://korean.visitkorea.or.kr/kor/bz15/kstylehub/overview.jsp

-Address: 2F ~ 5F, Seoul Office Building, 40, Cheonggyecheon-ro, Jung-gu, Seoul
-Opening Hours: Tourist Information Center (Open all year round, 09: 00 ~ 20: 00), Korean Food Experience Center closed every Tuesday, 10: 00 ~ 18: 00
-Admission fee: Free (Korean food experience hall on the 4th floor sells food for a fee, and cooking class is operated by advance reservation.)
-Tel: Tourist Information Center (02-729-9497 ~ 9499), Korean Food Experience Center (02-6053-7177 ~ 79)

※ The above information was written in April 2016. It may change afterwards, so please check before you travel.
※ Information such as text, photos, and videos used in this article is copyrighted by Korea Tourism Organization, so unauthorized use of the article is prohibited.